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Deveaux, Farrell and McLoughlin (2004a, March 01). A new model for assessing brand health. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/a-new-model-for-assessing-brand-health
Kalsi and McLoughlin (2002a, March 04). Bringing valuable customer insight into a niche product at a niche budget. ANA - ESOMAR. Retrieved April 29, 2024, from